Good news for those without a steady hand or the ability to colour between the lines: kissed, worn-in lipstick is the easiest beauty trend to come out of AW17's catwalk shows.
We saw makeup artists creating blurred lips across shows, starting with Val Garland using MAC at Preen. Taking Lipmix in Red above the Cupid's bow and under the bottom lip, pigment was just as strong on the lips as usual, but a halo of colour was buffed around the mouth with a brush. She finished with some high-shine clear gloss for extra drama. While this was the most literal of all the looks, Lynsey Alexander echoed the theme of Topshop Unique's collection with raver-inspired lips. Using Topshop Beauty's Lip Kit in Crazy Beautiful, Alexander's blurred lip was more wearable and understated; perfect for those applying makeup on-the-go.
Why did we see this trend across the catwalks of AW17? "A red lip in any shade is super alluring, and we see something of it every season," Zoe Taylor, celebrity makeup artist for Chanel, explains. "I feel like it represents a commitment to colour but in a nonchalant way." Perhaps it's a backlash against the precision-perfect lips created with the matte colours popularised by a certain Jenner.
So how can we recreate the look at home? "I love applying lipstick into the centre of the lips with my ring finger and patting outwards." No matter how kissed you make your pout look, it's time to put away the liner and get smudging.
Whether you choose autumnal berries and wines or popping oranges and fuchsias, a faded lip is ideal for party season – it can't mess up halfway through the evening if it was never perfect to begin with.
Click through to find our favourite lipstick shades for winter.
Topshop Lips in Partition, £8, available at Topshop
Christian Louboutin Rouge Louboutin Metalissime, £70, available at Christian Louboutin.
3INA The Chubby Lipstick in 103, £7.95, available at 3INA
Chanel Rouge Allure Velvet Luminous Velvet Red, £30, available at Chanel.
Sara Hill Lipstick in Caprio, £18, available at Cult Beauty
Stila Stay All Day MATTE'ificent Lipstick in Bordeaux, £15, available at Marks & Spencer
Diego Dalla Palma Rosetto Lips in Hot Pink, £16, available at Marks & Spencer
3 Concept Eyes Matte Lip Crayon in Airy Red, £11, available at Cult Beauty
Lipstick Queen Jungle Queen, £22, available at Cult Beauty
BLEACH London Lip Kit in Bruised Violet, £12, available at Cult Beauty
NUDESTIX Magnetic Matte Lip Colour in Vino, £24, available at Cult Beauty
Shiseido Perfect Rouge in Day Lily, £22.50, available at Cult Beauty
MAC Lipstick in Hang Up, £16.50, available at Look Fantastic
L'Oréal Paris Infallible Lip Paint in Apocalypse Red, £6.99, available at Look Fantastic
Rimmel Lasting Finish By Kate Moss in Timeless All, £5.49, available at Look Fantastic
RMS Beauty Wild With Desire Lipstick in Rapture, £30, available at Space NK
Like what you see? How about some more R29 goodness, right here?
This New Makeup-Removing App Wants To Destroy Your Self-Esteem — & It's B.S.
My Twin & I Swapped Beauty Routines — & This Is What We Learned