Everything You Need To Know About "Glossier Brown"

There's a reason why Glossier is loved by everyone, from beauty editors to your best friend to Beyoncé. Between the simple, streamlined branding to the gentle, yet effective skin-care solutions — we still get excited every time one of those millennial pink bubble-wrapped packages crosses our desks. And now, Glossier is getting even more points for accessibility thanks to Glossier Brown, an Instagram page started by Devin McGhee.

🙋🏾‍♀️ IT ME! 😄 Hi, everyone! Hope you all are having a thriving New Year thus far! Just wanted to pop in and say thank you for helping me consistently grow our little community! 🤗💖 I love seeing all of your pretty brown faces! 😍 I know I don’t post on here as often as I used to (#GradSchoolProblems 🙄), so thanks for hanging in here with me! You all are LOVING Solution so far, and that makes my heart so happy! I am so grateful that so many of you continue to shop with me and trust me to answer all of your beauty questions! I love you ALL! Enjoy your weekend beauties! 😘💕 ______________________________________________ ✨ @devinkielle prepped skin with Milky Jelly Cleanser, Solution, Super Glow, and Priming Moisturizer — Wearing Cloud Paint in Haze, Boy Brow in Black, and Haloscope in Topaz under eyes. 🤓💋 ______________________________________________ ✨🅢🅗🅞🅟 ᴛʜᴇ ʟɪɴᴋ ɪɴ ᴍʏ ʙɪᴏ ғᴏʀ 20% ᴏғғ ʏᴏᴜʀ 🅖🅛🅞🅢🅢🅘🅔🅡 ᴏʀᴅᴇʀ, ғʀᴇᴇ sʜɪᴘᴘɪɴɢ ᴏɴ ᴏʀᴅᴇʀs ᴏᴠᴇʀ $30, & ᴀ ғʀᴇᴇ ᴘɪɴᴋ ᴘᴏᴜᴄʜ! 💸📦👛 🔑ɢʟᴏssɪᴇʀ.ᴄᴏᴍ/ʀᴇᴘs/ᴅᴇᴠɪɴᴋɪᴇʟʟᴇ ______________________________________________ #GlossierBrown 💕🍪 #GlossierRep 💗👸🏾

A post shared by 👸🏽👸🏾👸🏿 ➕ 🤴🏽🤴🏾🤴🏿 (@glossierbrown) on Jan 20, 2018 at 7:29am PST

McGhee is a Savannah College of Art and Design grad student with an eye for beauty products. Like us, she fell in love with Glossier's cool-girl aesthetic and started posting about the brand, and they eventually recruited her to be a rep. Even still, she saw a need for more representation, and ended up fulfilling that herself.

✨ @916.glo uses Phase 1 set + wearing @glossier Lip Gloss 🌤 ______________________________________________ ➕ᴛᴀɢ ᴜs ᴏɴ ʏᴏᴜʀ ᴘʜᴏᴛᴏs ᴛᴏ ʙᴇ ғᴇᴀᴛᴜʀᴇᴅ! 🖤ᴜsᴇ ᴏᴜʀ ʜᴀsʜᴛᴀɢ #GlossierBrown ᴛᴏ sʜᴀʀᴇ ᴡɪᴛʜ ᴏᴛʜᴇʀ ʙʀᴏᴡɴ ʙᴇᴀᴜᴛɪᴇs! 🍪🅢🅗🅞🅟 ᴛʜᴇ ʟɪɴᴋ ɪɴ ᴏᴜʀ ʙɪᴏ ғᴏʀ 20% ᴏғғ ʏᴏᴜʀ 🅖🅛🅞🅢🅢🅘🅔🅡 ᴏʀᴅᴇʀ, ғʀᴇᴇ sʜɪᴘᴘɪɴɢ ᴏɴ ᴏʀᴅᴇʀs ᴡɪᴛʜ 2 ᴜɴɪᴛs ᴏʀ ᴍᴏʀᴇ, & ᴀ ғʀᴇᴇ ᴘɪɴᴋ ᴘᴏᴜᴄʜ! 💸📦👛

A post shared by 👸🏽👸🏾👸🏿 ➕ 🤴🏽🤴🏾🤴🏿 (@glossierbrown) on Sep 12, 2017 at 9:08am PDT

"Glossier does a great job remaining inclusive with their campaigns and advertisements, but regardless of which brand and products, I always conduct my own research prior to making my first purchase," McGhee told Teen Vogue. "At the time, I only found a handful of black and brown YouTubers showcasing how they use Glossier products, but I knew there were more women of colour out there using them, and it was important that the world got to see that."

✨ @riiah.brownin wearing Cloud Paint in Beam, Haloscope in Topaz, and @glossier Lip Gloss 🍧 ______________________________________________ ➕ᴛᴀɢ ᴜs ᴏɴ ʏᴏᴜʀ ᴘʜᴏᴛᴏs ᴛᴏ ʙᴇ ғᴇᴀᴛᴜʀᴇᴅ! 🖤ᴜsᴇ ᴏᴜʀ ʜᴀsʜᴛᴀɢ #GlossierBrown ᴛᴏ sʜᴀʀᴇ ᴡɪᴛʜ ᴏᴛʜᴇʀ ʙʀᴏᴡɴ ʙᴇᴀᴜᴛɪᴇs! 🍪🅢🅗🅞🅟 ᴛʜᴇ ʟɪɴᴋ ɪɴ ᴏᴜʀ ʙɪᴏ ғᴏʀ 20% ᴏғғ ʏᴏᴜʀ 🅖🅛🅞🅢🅢🅘🅔🅡 ᴏʀᴅᴇʀ, ғʀᴇᴇ sʜɪᴘᴘɪɴɢ ᴏɴ ᴏʀᴅᴇʀs ᴡɪᴛʜ 2 ᴜɴɪᴛs ᴏʀ ᴍᴏʀᴇ, & ᴀ ғʀᴇᴇ ᴘɪɴᴋ ᴘᴏᴜᴄʜ! 💸📦👛 ♥️PRE-ORDER #GlossierYOU 👉🏾 Link in bio!

A post shared by 👸🏽👸🏾👸🏿 ➕ 🤴🏽🤴🏾🤴🏿 (@glossierbrown) on Oct 19, 2017 at 7:32pm PDT

Naturally, as a rep, McGhee began receiving an onslaught of inquiries about the shade ranges and wearability of the products. So she created the Glossier Brown Instagram page as a way to field those questions and offer more daily tips — like which skin tint shades to mix for the best results. Both Glossier and founder Emily Weiss follow the account, and the fan response has been overwhelmingly positive. "Omgggg I’ve been following & wanting @glossier for SO long," wrote one commenter. "But never ordered anything because I could never decide what would work on my skin! I am so excited to find this page." Welcome to the fold, sis.

✨@lauraharrier wearing Wowder in Deep/Dark + Haloscope in Quartz 💋 ______________________________________________ 💄: @makeupvincent ______________________________________________ ➕ᴛᴀɢ ᴜs ᴏɴ ʏᴏᴜʀ ᴘʜᴏᴛᴏs ᴛᴏ ʙᴇ ғᴇᴀᴛᴜʀᴇᴅ! 🖤ᴜsᴇ ᴏᴜʀ ʜᴀsʜᴛᴀɢ #GlossierBrown ᴛᴏ sʜᴀʀᴇ ᴡɪᴛʜ ᴏᴛʜᴇʀ ʙʀᴏᴡɴ ʙᴇᴀᴜᴛɪᴇs! 🍪🅢🅗🅞🅟 ᴛʜᴇ ʟɪɴᴋ ɪɴ ᴏᴜʀ ʙɪᴏ ғᴏʀ 20% ᴏғғ ʏᴏᴜʀ 🅖🅛🅞🅢🅢🅘🅔🅡 ᴏʀᴅᴇʀ, ғʀᴇᴇ sʜɪᴘᴘɪɴɢ ᴏɴ ᴏʀᴅᴇʀs ᴡɪᴛʜ 2 ᴜɴɪᴛs ᴏʀ ᴍᴏʀᴇ, & ᴀ ғʀᴇᴇ ᴘɪɴᴋ ᴘᴏᴜᴄʜ! 💸📦👛

A post shared by 👸🏽👸🏾👸🏿 ➕ 🤴🏽🤴🏾🤴🏿 (@glossierbrown) on Sep 2, 2017 at 2:04pm PDT

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