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Alexa Chung has the Midas touch. Following collaborations with AG Jeans and Marks & Spencer, she launched her eponymous brand in 2017 to much fanfare and critical acclaim. Whenever her followers are able to snap up a slice of her 1960s-siren-meets-English-teddy-boy style, they do – fast – and suddenly we're all wearing vinyl trench coats with Mary Janes, or a Mick Jagger-esque pastel suit over a pussy bow blouse.
With news of her first collaboration with Superga, you can expect your shoe collection to grow in size, too. She first began working with the brand in 2011, as an ambassador, and now for SS18 she's designed an exclusive capsule collection and starred in the spring campaign, which was shot in LA.
"My mother wore Supergas when I was growing up, so for me they’ve always been a classic shoe and something I have incorporated into my daily wardrobe for years now," a statement from Chung read. "It has been wonderful to return to this brand as a designer working on a collaboration for this season because in the past Superga were one of the first companies to let me art direct a campaign for them. It feels a lot like coming home.”
She's reinterpreted and refreshed the classic Superga silhouette – the 2750, mid cut and mule styles – adding fabrics like varnish, satin, cotton and terry towel, in shades like off-white, burgundy and sky blue. With a style for every occasion, there's a shoe to see you through spring and beyond.
Click through to see how we're styling Alexachung x Superga this season.
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Superga 2295 Alexachung Cotu, £80, available at Superga
Topshop Heavy Petal Chuck On Dress, £49, available at Topshop
Milk Tooth x Maria-Ines Gul Flower Earrings, £48, available at Milk Tooth
Shrimps Venezia Pink Bag, £450, available at Shrimps
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Superga 2492 Alexachung Satin Blue, £75, available at Superga
Uniqlo Premium Linen Long Sleeve Shirt, £29.90, available at Uniqlo
M.i.h Jeans Daily High-Rise Slim-Leg Jeans, £215, available at Matches Fashion
Oliver Bonas Caramel Tortoise Hair Clips, £18, available at Oliver Bonas
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Superga 2750 Alexachung Varnish Black, £80, available at Superga
Uterque Shirt-Style Jumpsuit, £180, available at Uterque
Staud Grace Crushed-Velvet Tote, £210, available at Net-A-Porter
Simone Rocha Crystal-Embellished Hair Clip, £120, available at My Theresa
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Superga 2750 Alexachung Varnish Off-White, £80, available at Superga
Alexachung Oversize Dungarees, £345, available at Alexachung
Comme des Garçons Play Striped T-Shirt, £100, available at Dover Street Market
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Superga 2493 Alexachung Satin Burgundy, £85, available at Superga
Uterque Gem Button Dress, £180, available at Uterque
Simon Miller Bonsai 20 Leather Bag, £575, available at Luisaviaroma
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Superga 2493 Alexachung Satin Off-White, £85, available at Superga
Zara Double-Breasted Corduroy Blazer, £79.99, and Culottes, £39.99, available at Zara
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