More than ever before, the power wielded by influencers and bloggers means that, often, the sartorial tricks played out on the streets of fashion month are as influential as the collections designers present each season. Once a piece has the seal of approval from Copenhagen's coolest, or New York's savviest dressers, it can exponentially increase brand sales and ripple down to the high street, shaping the items we'll be wearing year-round.
London Fashion Week may be over, but with Milan in full swing and Paris to come, there's still plenty of inspiration to be found. Global fashion search platform Lyst has been accumulating data which reveals the most sought-after pieces seen on the streets and front row at AW18 so far. From sweet hair accessories and classic transitional trenches to the sunglasses shape that'll see you through summer, click ahead to find the most in-demand pieces of the season so far, and the women wearing them.
Le Specs Sunglasses
Love (and searches, which are up 21%) for Le Specs sunglasses shows no sign of waning, in large part thanks to the likes of Rihanna and Bella Hadid wearing them everywhere from sunny LA to paparazzi-ridden airport arrivals. From the brand's cult collaboration with Adam Selman – which kickstarted the demand for teeny tiny '90s shades – to its Kurt Cobain-esque oval style, it seems that it isn't a holiday unless you're donning Le Specs, er, specs. This extreme cat-eye pair is the cherry on top of Camille Charrière 's all-neutral outfit, which, at around £45 a pair, will slide perfectly into our spring-to-summer accessories arsenal.
Photo: Kirstin Sinclair/Getty Images
Burberry Trench Coats
With Christopher Bailey's final show after 17 years at Burberry drawing so much fanfare this season, it comes as no surprise that the brand's signature trench coat was seen everywhere. Searches are up 36% globally, indicating that fashion fans far and wide want a slice of the British stalwart's aesthetic. Caroline Daur made a strong case for refreshing your trench via tartan check and a vinyl finish (styled with all black, to let your outerwear do the talking).
Photo: Christian Vierig/Getty Images
Off-White x Jimmy Choo Shoes
Off-White's Virgil Abloh is the darling of the industry right now and his collaboration with footwear brand Jimmy Choo has been a smash hit with editors and athleisure obsessives alike. With searches up 40% in New York, Bella Hadid is the poster girl for the pieces, teaming the transparent sky-high heels with her signature sportswear aesthetic.
Photo: Via @off____white
Simone Rocha Hairclips
Searches for British designer Simone Rocha's £95 pearl hair slides are up 37% this season, thanks to the recent return of demure and ladylike styling. Pearl-embellished pieces have proved popular with designers and high street brands alike, and souped-up hair accessories continue to shine. We're digging Alexa Chung 's hyper feminine look as she attended Rocha's show last week at the Goldsmiths' Hall.
Photo: Darren Gerrish/WireImage/Getty Images
Football Scarves
An extension of the athleisure trend that just keeps evolving, fashion took on football scarves this season as the logomania revival continues to play out. Searches are up globally 13%, from Henry Holland's sweary personalised scarves, which many wore to his AW18 show, to Alexander McQueen's 'Fear Nothing' monochrome totem. Wearing your heart around your neck is the way to go, à la Susie Lau who held hers loud and proud on day two of London Fashion Week.
Photo: Via @susiebubble
Staud Handbags
Searches for cult bag brand Staud – brainchild of former Reformation designer Sarah Staudinger – are up 24% thanks to its revival of the 'it bag' in sleek, contemporary shapes with off-kilter touches. A transparent tote with a tan croc mini bag inside? Sure. A bucket bag tucked into a netted exterior? Absolutely. This street styler teamed her white Moreau macramé number with a checked coat.
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